Lifestyle Marketing: Part of Selling 30A Luxury Homes

Posted by Kathy S Bass on Wednesday, September 18th, 2013 at 11:50am.

In the aftermath of the 2008 housing crisis, many luxury homeowners in the 30A area found themselves with a tough decision.  Even if they had reason to move on, they had to weigh whether it would be wiser to delay until a market rebound brought prices back to reasonable levels.

The recovery has progressed for a while, buyers have returned, and prices continue upward — including those for Santa Rosa Beach, Watercolor, Aly’s Beach, Seaside and Rosemary luxury homes. If you are one of those who have been thinking about selling their own upscale property, you may have concluded that this fall it’s finally time to act. If so, it’s worth remembering that yours is a specialized market segment.

-Patience is the Key

As elsewhere, luxury homes on 30A require a marketing strategy that differs from traditional real estate. It takes longer to connect with the right kind of buyer for these homes — so it’s important to practice an extra degree of patience.

-Find the Right Real Estate Representative

It is absolutely essential to work with an agent who has wide experience in the luxury market — one who understands the ins and outs of moving a luxury property. Quite often, they will already have a network of potential buyers who have shown interest in 30A’s high-end properties. Choosing an agent who offers a tempting commission discount (but who has little to no experience with luxury homes on 30A) runs the risk of being penny-wise and $$$$ foolish.

-Selling the Lifestyle

Luxury home sales are driven by a clientele who can afford to support a distinctly high-end lifestyle. That is why emphasizing lifestyle can be as important as the home itself. It means that the staging of luxury homes calls for special care — making sure that every detail inside and out is immaculately presented. It means a bit more work for the homeowner…earning an ample reward at the end of the day.

If you are a homeowner whose property belongs in 30A’s luxury homes arena, and you have been waiting to sell, it’s time to contact The Beaches 360 Team of Counts Real Estate Group. We can offer you the guidance and experience you are looking for!  

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